Services
Focused consulting for B2B growth.
Independent consulting, sold on a project basis. Each engagement is scoped around your priorities — remote, in person where agreed, or a combination of both.
01
Business Generation Engines — AI & Automation
Design and build the system that generates business: ideal client definition, playbooks, CRM and pipeline — automated with AI and automation tools so growth doesn't depend on hiring more people.
Typical challenges
- Growth that depends on hiring more people
- A CRM and pipeline with no real automation
- Manual outreach that doesn't scale
Proposed scope
- Map of the current commercial process
- Ideal client profile and messaging
- Automation playbooks
- CRM and pipeline setup with AI-assisted steps
- Handover so the engine runs without you in the middle
Deliverable categories
- Engine blueprint
- Configured automations
- Documented playbooks
02
Business Growth Strategy
Identify opportunities, clarify priorities and develop a practical roadmap for business growth.
Typical challenges
- Several possible directions, no clear priority
- Growth targets without a defined route
- Need for an outside, structured perspective
Proposed scope
- Business challenge and objective definition
- Opportunity assessment
- Strategic prioritization
- Recommended action plan
- Suggested indicators for evaluating progress
Deliverable categories
- Opportunity overview
- Prioritized initiatives
- Action roadmap
03
Strategic Partnerships
Develop a structured approach to partnerships that connect complementary capabilities, commercial opportunities and business objectives.
Typical challenges
- Partnership conversations that don’t progress
- Unclear criteria for choosing partners
- Channels with potential that remain unexplored
Proposed scope
- Partnership objectives
- Partner evaluation criteria
- Joint value proposition
- Partnership activation plan
- Recommended follow-up approach
Deliverable categories
- Partnership criteria
- Value proposition outline
- Activation plan
04
Commercial Strategy & Execution
Align commercial priorities with practical processes and initiatives designed to move business opportunities forward.
Typical challenges
- Strategy that doesn’t reach day-to-day activity
- Inconsistent commercial processes
- Difficulty deciding which initiatives come first
Proposed scope
- Review of the existing commercial approach
- Identification of improvement opportunities
- Prioritization of initiatives
- Implementation roadmap
- Suggested tracking indicators
Deliverable categories
- Commercial review
- Initiative priorities
- Implementation roadmap
A proposed project framework.
Not every engagement includes every step. Scope is agreed for each project.
- Step 01
Discover
Understand the business context, goals and challenge.
- Step 02
Assess
Evaluate the available information and identify relevant opportunities.
- Step 03
Prioritize
Define the most relevant initiatives and decision criteria.
- Step 04
Plan
Develop a practical roadmap with agreed deliverables.
- Step 05
Review
Discuss the proposed next steps and the appropriate way to evaluate progress.
Frequently asked questions
B2B companies across industries — from founders and CEOs to commercial and business development leaders — looking to clarify growth priorities, develop partnerships or strengthen commercial execution.