About
Strategic judgment, practical commercial mindset.
I’m Juan Carlos Mayagoitia, a business development professional focused on growth, strategic partnerships and commercial execution.
I bring more than ten years of experience spanning banking, technology and payments — from American Express and ING to Qwist and Lyra, a French payments company. My educational background includes EAE Business School.
I am interested in understanding what drives business growth, identifying where value can be created and connecting the people, capabilities and opportunities needed to move forward.
Today, I am developing an independent consulting proposition for businesses looking to explore opportunities, develop strategic relationships and establish a clearer path from ambition to execution.
Point of view
Growth is rarely a matter of more activity. It comes from choosing the right opportunities, building relationships that create mutual value and turning priorities into consistent action.
Areas of focus
- Business generation engines (AI & automation)
- Business development
- Strategic partnerships
- Commercial strategy
- Commercial execution
- B2B growth opportunities
Professional background
Company names are listed for professional context only and do not imply endorsement.
Let’s build what’s next.
Every business has opportunities worth exploring. Let’s identify the right ones and turn them into a clear plan of action.