Strategy. Partnerships. Growth.
Turn businessopportunities intostrategic growth.
I help B2B companies identify growth opportunities and develop strategic partnerships — and I design the business generation engines, combining AI and automation, that turn those priorities into a system that runs.
01 — The core
I design business generation engines.
Consulting is part of the work. What I do best is designing business generation engines: combining artificial intelligence and automation tools so growth is produced by a system — not by hiring more people.
Starting a business, entering a new vertical or opening a new market? I define what you need, which tools fit and how to build it: your ideal client, your playbooks, your CRM and your pipeline, all working as one automated engine.
01
Ideal client & playbooks
A precise definition of who you sell to, and repeatable playbooks for reaching and converting them.
02
CRM & pipeline, automated
Your CRM and pipeline wired so opportunities advance without manual effort at every step.
03
AI doing the heavy lifting
AI and automation qualifying leads, preparing outreach and keeping the engine running day to day.
02 — The challenge
Growth doesn’t happen by chance.
Businesses can have a strong product, capable teams and an attractive market, yet still struggle to turn potential into commercial progress.
The challenge is often knowing where to focus, which relationships to develop and how to translate strategic priorities into action.
Unclear growth priorities
Companies need a clearer understanding of where to focus their commercial efforts.
Untapped partnerships
Potentially valuable relationships and channels may remain underdeveloped.
Disconnected execution
Commercial priorities do not always translate into consistent action.
Limited commercial scalability
Existing processes may need to evolve to support new growth opportunities.
03 — Approach
From ambition to action.
Growth requires more than good ideas. It requires clear priorities, the right relationships and a practical approach to execution.
My approach connects strategic thinking with commercial action to help businesses evaluate opportunities, identify where value can be created and define their next steps.
04 — Services
Strategic thinking. Practical outcomes.
Focused consulting projects designed around your business priorities, opportunities and commercial challenges.
Design and build the system that generates business: ideal client definition, playbooks, CRM and pipeline — automated with AI and automation tools so growth doesn't depend on hiring more people.
Proposed scope
- Map of the current commercial process
- Ideal client profile and messaging
- Automation playbooks
- CRM and pipeline setup with AI-assisted steps
- Handover so the engine runs without you in the middle
05 — Profile
Business growth starts with the right questions.
I’m Juan Carlos Mayagoitia, a business development professional focused on growth, strategic partnerships and commercial execution.
I bring more than ten years of experience spanning banking, technology and payments — from American Express and ING to Qwist and Lyra, a French payments company. My educational background includes EAE Business School.
I am interested in understanding what drives business growth, identifying where value can be created and connecting the people, capabilities and opportunities needed to move forward.
Today, I am developing an independent consulting proposition for businesses looking to explore opportunities, develop strategic relationships and establish a clearer path from ambition to execution.
06 — Experience
Credibility comes from experience.
More than ten years connecting business development, partnerships and commercial execution across banking, technology and payments. Full roles and dates are documented on LinkedIn.
Company names are listed for professional context only and do not imply endorsement.
07 — Insights
Ideas for moving business forward.
Perspectives on commercial growth, strategic partnerships and the decisions that help businesses move from opportunity to action.
Why Partnerships Need a Clear Commercial Strategy
From Business Strategy to Commercial Execution
How to Evaluate a B2B Growth Opportunity
Let’s build what’s next.
Every business has opportunities worth exploring. Let’s identify the right ones and turn them into a clear plan of action.